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Full Curriculum
Digital Marketing
Here’s a week-by-week breakdown of what you’ll learn. Our curriculum is designed to take you from beginner to job-ready in just 3 months.
Week 1Introduction to Digital Marketing
- Understanding the Digital Marketing Landscape
- Defining Your Target Audience
- Setting Marketing Goals and KPIs
Week 2Content Marketing & SEO
- Keyword Research and Strategy
- On-Page and Technical SEO Basics
- Creating High-Quality Blog Content
Week 3Social Media Marketing
- Platform Overview (Facebook, Instagram, LinkedIn, TikTok)
- Content Strategy and Calendars
- Community Management and Engagement
Week 4Paid Advertising (PPC) - Part 1
- Introduction to Google Ads
- Setting Up Your First Search Campaign
- Ad Copy and Landing Page Best Practices
Week 5Paid Advertising (PPC) - Part 2
- Introduction to Facebook & Instagram Ads
- Audience Targeting and Segmentation
- Creating Compelling Ad Creatives
Week 6Email Marketing
- Building an Email List
- Crafting Effective Email Campaigns
- Automation and Drip Sequences
Week 7Web Analytics
- Introduction to Google Analytics 4
- Tracking Key Metrics and Conversions
- Building Basic Reports and Dashboards
Week 8Advanced SEO
- Link Building Strategies
- Local SEO and Google Business Profile
- Measuring SEO Performance
Week 9Advanced Paid Advertising
- Retargeting Campaigns
- A/B Testing Ads and Landing Pages
- Budget Optimization Techniques
Week 10Marketing Automation & CRM
- Introduction to Marketing Automation Tools
- Lead Nurturing Workflows
- Basics of Customer Relationship Management (CRM)
Week 11Digital Marketing Strategy
- Developing an Integrated Marketing Plan
- Budgeting and Resource Allocation
- Measuring ROI
Week 12Capstone Project & Career Prep
- Create a complete digital marketing plan for a fictional business
- Present your strategy and projected results
- Portfolio review and interview practice